Bermuda's new tourism chief eyes new markets

HAMILTON, Bermuda -- The island's newly appointed tourism minister, David Allen, said the key to tourism growth for Bermuda is to open up new markets, especially the African-American market.

Allen's comments came during an address before the World Conference of Mayors, a group of mayors, politicians and business leaders from the U.S., the Caribbean and Africa, held at Elbow Beach Resort.

The island's prime minister, Jennifer Smith, appointed Allen, a journalist and travel writer, as Bermuda's minister of tourism earlier this month, following the country's election in which Smith defeated incumbent Pamela Gordon.

Her victory marked the first defeat of the United Bermuda Party in the government's 34-year history. Allen, a member of the Progressive Labor Party, was first elected to the House of Assembly in 1989.

He publishes the Bermuda Dateline travel and trade magazine, which promotes tourism to travel agents and other industry professionals overseas.

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