HONOLULU -- Best Western International plans to add three more
Hawaii properties by the end of the year.
Since last fall, it has expanded from two hotels on Oahu to five
on Oahu, Maui and Kauai. According to Tom Burke, Best Western
Hawaii governor, the membership group is negotiating for a hotel in
Hilo on the Big Island. Also, Best Western executives will be here
this summer, seeking properties in Kona and on Molokai.
In January, the 251-room Outrigger Surf Hotel in Waikiki was the
last to take the Best Western name. It was the second Outrigger
Hotels & Resorts property to become a Best Western. Best
Western Outrigger Waikiki Tower joined eight years ago, and the
Best Western Plaza Hotel, near Honolulu Airport, became a member
earlier. The Pioneer Inn on Maui and Plantation Hale on Kauai
joined last December and November, respectively.
Burke, who also is vice president of operations for Outrigger,
said the advantage to member properties is Best Western's worldwide
marketing, advertising and reservations system. However, properties
must conform to the group's rigorous standards and undergo an
annual inspection, he said. "They were always good, but [the group
is] a lot tougher on standards. It is expanding globally and
quality assurance is important," he said.
The 35-room Best Western Pioneer Inn, at Lahaina Wharf, added a
swimming pool and improvements such as lighting on the first-floor
lanais and locks on lanai doors before its final Best Western
inspection. In 1993-94, the property, whose main building dates to
1901, underwent a major renovation of its restaurants, bar, public
areas and rooms.
The Best Western Plantation Hale Suites, a condominium with 160
one-bedroom units at Kapaa, Kauai, underwent a $1.7 million
renovation, which included an upgrading of units before becoming a
Best Western. Pioneer Inn is managed by the owner, Plantation Hale
by Outrigger Lodging Services, a Los Angeles-based affiliate of
Outrigger Hotels & Resorts.
Burke said his role as one of more than 20 governors who report
to seven district directors, is to oversee and assist properties
for Best Western. For example, he said that because early this year
the Pioneer Inn's general manager left, executives from the two
Outrigger-operated Best Westerns managed the property on a
He added that since joining, Best Western Pioneer Inn has
boosted both its average occupancy and average rate.
Its average rate, he said, is now above $100, and for one week
in May it was at 100% occupancy.