NEW YORK -- First it was life-size fiberglass cows. This summer, it
will be 4-by-4-foot acrylic apples.
Spurred by the success of the Cow Parade promotion four years
ago, during which more than 1,000 40-pound cows "grazed" in city
parks and streets to promote tourism, the city will roll out
hundreds of oversize apples this summer to attract visitors and
raise money for charities.
The apples will be on display in strategic indoor and outdoor
spaces from Aug. 15 to Oct. 15. The promotion will be in full swing
during the Republican National Convention in the city in
City businesses and organizations will pay $8,500 apiece to
sponsor an apple, which will be sold later at auction. Sponsors who
want to keep their apples will pay $12,500.
City arts groups have been making open calls to New York and
international artists to submit design proposals by the end of this
The "apple auction" will take place after the exhibition closes,
and a portion of the proceeds will go to city charities such as the
the Police Athletic League, City Harvest and the charitable arm of
NYC&Co., the city's convention and visitors bureau.
City and tourism officials said the exhibit will showcase the
city's diverse arts community and bring tourists to the city who
just want to see the apples.
For more information, including sponsorship and artist
submission requirements, visit www.bigapplefest.org.
To contact reporter Jorge Sidron, send e-mail to [email protected].