BADEN-BADEN, Germany -- Furthering an upgrade program that's
included a spa expansion in 2000 and a revamp of banquet facilities
last year, the legendary Brenner's Park Hotel and Spa here unveiled
both a men's spa program and a new restaurant concept.
The debut of the Masculin menu of three "for men only" treatment
packages, which caters to a growing interest in male fitness and
grooming, and the extensive reworking since January of the dining
experience, have brought the 130-year-old property -- a jewel set
in this Black Forest spa town's tree-lined Lichtentaler Allee --
into the 21st century while remaining true to traditional
strengths, said a spokeswoman.
"The tradition and atmosphere of Brenner's have been famous for
more than a century, but over the last 20 years, we've developed a
more mixed clientele," she said, noting that spagoers, business
travelers and vacationing families have joined old-monied regulars
in the guest register.
The U.S. -- Brenner's second-largest market -- accounts for 18%
of stays, with travel agents handling more than half of all
For your guys only
Proving that what's good for the goose can be even more
appealing to the gander, Brenner's Masculin male spa regimen offers
three treatment packages varying in length, treatments and
The two-day Anti-Stress program -- which includes both shiatsu
and Hawaiian-style lomi lomi massage, a 90-minute facial,
therapeutic jet bath and two hours with a personal trainer -- costs
about $635, while the express, two-hour Business Break, consisting
of one hour of skin care, a manicure and a back massage, can be had
for around $138.
On a recent visit, this reporter sampled the Masculin Select
program, the midrange, three-and-a-half hour treatment priced at
The treatment began with a half-hour of "psammotherapy," during
which guests are submerged in a bed of sand heated to 122 degrees,
and left to doze off to New Age music.
Thus warmed and "prepped," clients are given a Balinese body
treatment, an hourlong, head-to-toe massage with scented scrubs and
Next on the menu is a half-hour spent in a multi-jet,
theratpeutic bath filled with scented mineral waters, while
underwater lights administer a dose of color therapy.
The program comes to a soothing close with guests being rubbed
down with aromatic oils; wrapped in fluffy, warm towels; and
treated to an intensive foot massage.
A word of warning: Like most European spas, the facility at
Brenner's is unisex, and guests will encounter spagoers of both
genders in various states of undress in common areas such as
steambaths, showers and plunge pools.
However, more modest clients shouldn't feel shy about asking spa
staff for towels or string tangas for use during massage
Unlike room rates, which pay 12%, Brenner's spa packages are not
In early May, Brenner's put the finishing touches on a
three-month revamp of its drinking and dining venues.
The redecorated "night bar" has been redubbed the Oleander Bar;
a former terrace was enclosed to create the all-weather, more
casual Wintergarten restaurant (open daily from noon to 11 p.m.);
and the Salon Lichtental, a separate breakfast buffet room with its
own kitchen, was constructed so as to best take advantage of early
Meanwhile, the more formal, 45-seat Park Restaurant -- open only
for dinner -- now offers a new gourmet menu of classic Continental
cuisine "with a Mediterranean flair."
However, "guests can still get a schnitzel if they want one,"
said the spokeswoman.
Dishes sampled on a recent stay, from the Salon Lichtentaler's
excellent gourmet omelets at breakfast to the Wintergarten's tender
Beelitz white asparagus accompanying supper, confirmed that the
more things change, the more they're sure to gain.
For more information, visit www.brenners.com on line, send an e-mail to [email protected] or phone direct to (011) 49-72
To book, contact Leading Hotels of the World at (800) 223-6800