NEW YORK -- Mayor Michael Bloomberg last week helped unveil a new information center and website, Nycgo.com, designed to provide more and better information to visitors and citizens of New York.
The project, spearheaded by NYC & Company, the city's marketing and tourism arm, was announced Jan. 21 at the new NYC Information Center, located at 810 Seventh Ave. in midtown Manhattan.
New York's $20 billion annual tourism industry is one reason why "we're expanding our marketing effort," Bloomberg said at a press conference held in the new space. "That's why we're working so hard to keep New York the most visitor-friendly city in the world."
The information center, which closed in July and reopened after a $1.8 million renovation, is now outfitted with interactive Google Earth map tables with which visitors can create custom itineraries; FAQ touch-screen walls with information (which can be emailed) in English, French, German, Italian, Japanese, Chinese, Korean, Russian, Portuguese and Spanish; a large multimedia screen; and fliers and leaflets provided by NYC & Company and various vendors.
"We didn't have to spend a cent of taxpayers' money on it," Bloomberg said. The mayor explained that financing for the project came from the membership dues, scholarships and grants that make up some of NYC & Co.'s funding base.
The Nycgo.com website features editorial content from Time Out New York and Paper magazines and the New York Observer; special deals and offers from NYC & Company members; a cultural calendar; Google-powered, interactive maps and search; mobile integration platforms that enable users to send event listings to mobile devices; and MyNYC, user-generated content that includes profile pages and the ability to share New York interests and reviews.