Branson has a great deal of appeal as an outdoor destination, as a
shopping mecca and for its theme parks and other attractions. But
in the heart of the city are the many, many shows in more than 30
theaters seating a total of more than 55,000 people.
In recent years, the Branson repertoire has extended well beyond
country music to include Broadway-style revues, magic, big band and
pop. This has broadened the potential market of Branson
What makes Branson distinctive is that many of the entertainers
own the theaters and/or have their names on them, giving them a
personal and professional stake in the quality of the product. It
is common to see stars go out into the audience during intermission
and onto the motorcoaches after the show to meet their fans and
When arranging itineraries for clients, remember that shows are
not just an evening event. They are scheduled for mornings and
afternoons as well, and clients can see three (or more, if
scheduling and stamina allow) a day.
Most shows are presented twice a day--a matinee and evening
performance--six days a week. Many theaters now have morning shows,
often with different entertainers. Also, frequencies and times
change with the seasons. Shows average two hours in length.
Theaters typically stagger closing days so there is always a
wide selection available. Keep in mind that in Branson, there is
music everywhere: at shopping malls, at theme parks, in hotels and
in outdoor locations.