BRANSON, Mo. -- Agents who want to book a hotel here, reserve seats
at a Yakov Smirnoff show or score a couple of tickets for a Silver
Dollar City glass-blowing demonstration can do it all on line --
and earn commissions -- through a new Web site, ReserveBranson.com.
ReserveBranson.com is a consumer site but promotes the use of
agencies through an agency-locator feature on the home page that
agencies can register for at no charge.
Once registered, agents can log onto the site and earn 10% to
15% commission on Branson products.
Commission is 10% for initial sales and an additional 5% if
agents sell cancellation waivers.
"We're trying to make all of Branson travel
agency-commissionable," said John Johnson, the Web site's
If agencies want an affiliate relationship, putting a link to
ReserveBranson.com on their Web sites, they earn 5% commission on
Some 90 agencies have registered for the locator feature and
about 5% of visitors use the service, Johnson said.
Launched in the fall, the site is the first of a planned string
of Web sites offering one-stop shopping for domestic destinations
under the brand name ReserveAmerica.
"If agents tried to book Branson on their own, it's a tough
destination to bother with," said Johnson, who most recently served
as director of sales for Great Western Hotels-Branson.
"If they used a local packager, that leaves them with a 24-hour
turnaround to see if [the package is] available."
When the season kicks into high gear, the site will have
real-time availabilities for 2,000 rooms and most shows and
attractions, he said.
"None of Branson's 40 performing theaters are on the CRSs,"
ReserveAmerica and ReserveBranson.com are small operations --
Johnson is the sole employee. He contracts out for customer-service
personnel to handle the phones.
ReserveAmerica earns its money through 2.7% transaction fees
charged to suppliers, Johnson said.
The site attracts 700 to 800 visitors daily, he added.