British Parliament to probe BTA campaigns

LONDON -- The British Tourist Authority here is being scrutinized for coming up short on the number of tourists its $80 million in promotions was supposed to attract this year.

Members of Parliament serving on the Culture, Media and Sport Select Committee said they plan to investigate the BTA's UKOK and Only in Britain, Only in 2002 travel campaigns.

A BTA New York spokesman commented that the panel's action indicates Parliament's increasing awareness of the value of tourism to the British economy -- and the need to ensure that the industry is properly funded in order to carry out the most cost-effective promotional activity.

Comments
JDS Travel News JDS Viewpoints JDS Africa/MI