Broadmoor to move forward with renovations

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COLORADO SPRINGS, Colo. -- The 700-room Broadmoor here is about to embark on the third and final phase of its $75 million renovation project.

"The Broadmoor has been a work in progress for the past 10 years, having invested more than $100 million in new facilities, renovations and improvements," said Stephen Bartolin, general manager.

"This will culminate Oct. 22, as we commit an additional $36 million to the renovation and restoration of the historic main building."

A spokeswoman said the main building will be closed during the renovations.

According to Bartolin, the third phase of the renovation project will consist of updates to the main building's lobbies, public spaces and front entrance as well as a complete rebuild of its guest rooms.

"All the renovations will be done with respect for the [main building's] original architecture and traditional look and feel," he said.

Room enhancements will include the addition of high-speed Internet access; WebTV; multiple phone lines, and larger bath facilities with soaking tubs, separate showers and dual basins.

All rooms in the resort's following buildings: the South Tower, the West Tower, the West Southlake, the Northlake and the Lakeside Suites, will remain open during the renovations.

The Broadmoor's main building, above, will be closed during the refit. The spokeswoman said the renovations were needed because the resort had not done anything substantial, other than remodeling, to the original building's guest rooms since it was built in 1918.

In addition, she said, the inherent demands in maintaining a five-star resort also prompted the refit.

The remodeled areas under the third phase of the project are slated to open May 1.

The renovation project initially began in November 2000. The first phase was unveiled in May; the second in July.

Phase one included a new 11,000-square-foot lakeside pool; a dual-tube water slide; two large whirlpools, and a children's pool with a playground featuring new equipment.

Also added in the first phase were 13 poolside cabanas with lounge chairs, ceiling fans, copper roofs, patios and curtains and the Pool Cafe, adjacent to all water activities.

As part of the refit, 24 Northlake units were enhanced to include central air conditioning and heating; new furniture; bathrooms with soaking tubs, separate showers and dual basins; multiple phone lines with portable phones; new data port access, and WebTV Internet access.

Phase two debuted the Lakeside Suites, a four-story structure that houses 21 suites ranging in size from 770 square feet to 1,800 square feet.

All suites offer views of the lake and the mountains and feature individual fireplaces, bathrooms with separate shower and tub facilities and either individual patios or balconies.

In regard to travel agents, the spokeswoman said, "Their importance is invaluable to our overall business."

Because of this, the Broadmoor offers agents 50% off rack rates.

Rates through April 30 range from $195 to $345 per room, per night, and $370 to $1,800 for suites.

As a result of the Sept. 11 terrorist attacks, the Broadmoor developed new rates and extended dates for its packages.

Programs such as the Spa Splurge and the Romantic Getaway, which were scheduled to end Oct. 31, have been extended to April 30, with reduced rates.

Occupancy is typically at 65% during low season, which is November to April, according to the spokeswoman.

She added that during the low season, most of the Broadmoor's business comes from the drive-in market, so any decrease in air travel shouldn't affect business.

"People still need to get away, but they will probably stay closer to home," she said, adding that the property plans on targeting the drive-in market with newspaper and radio promotions.

For more information or reservations, call (800) 634-7711 or visit the Web site at www.broadmoor.com.

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