PUNTA CANA, Dominican Republic -- Dubbed "The Unconventional Convention," this year's Caribbean Hotel Industry Conference is set for June 22 to 25 at the Barcelo Bavaro Convention Center here.

In a break with past conferences, the Caribbean Hotel Association designed this event as a more relaxed, informal forum "to help our industry recognize and tap the opportunities that come with change," according to Simon Suarez, CHA president.

Keynote speaker is Ian Prosser, chairman of the board of InterContinental Hotels Group as well as head of the World Travel & Tourism Council.

General sessions and workshops, described as "sassy and stimulating" by event organizers, will deal with the tourism outlook in the Caribbean, the meetings and incentive market, methods of driving business in a changing travel environment, examples of private/public sector ventures and savvy online marketing strategies.

For details, visit www.cha-chic.org.

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