CTO, CHA put differences aside to work together

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NEW YORK -- The Caribbean Tourism Organization (CTO) and Caribbean Hotel Association (CHA) agreed at a recent summit in Barbados to set aside past differences and partner to promote Caribbean tourism.

The two organizations committed to "resolve outstanding public/private sector issues," "strengthen areas of common action" and launch joint programs to help the Caribbean grow and maintain those gains, according to a CTO spokesman.

The consensus was reached at a meeting of CTO Secretary General Jean Holder and the CHA's Simon B. Suarez, president, and Berthia Parle, first vice president and president-elect.

"Both organizations have the goal of advancing Caribbean tourism; working together is the better, most efficient approach," said Suarez.

For her part, Parle, to take office in June, said the focus of her two-year term at CHA would be bolstering such public/private sector cooperation.

Discussions at the meeting last month covered marketing, research and tourism education. Specific agreements included development of new joint regional marketing initiatives and further collaboration on programs such as information technology development, promotion of the 2007 Cricket World Cup; environmental efforts such as the Caribbean Blue Flag Campaign; joint CTO/CHA representation at Caribbean Community (Caricom) meetings; and tripartite discussions between CTO, CHA and cruise lines.

To contact reporter Kenneth Kiesnoski, send e-mail to [email protected].

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