NEW YORK -- The Caribbean Tourism Organization (CTO) and Caribbean
Hotel Association (CHA) agreed at a recent summit in Barbados to
set aside past differences and partner to promote Caribbean
The two organizations committed to "resolve outstanding
public/private sector issues," "strengthen areas of common action"
and launch joint programs to help the Caribbean grow and maintain
those gains, according to a CTO spokesman.
The consensus was reached at a meeting of CTO Secretary General
Jean Holder and the CHA's Simon B. Suarez, president, and Berthia
Parle, first vice president and president-elect.
"Both organizations have the goal of advancing Caribbean
tourism; working together is the better, most efficient approach,"
For her part, Parle, to take office in June, said the focus of
her two-year term at CHA would be bolstering such public/private
Discussions at the meeting last month covered marketing,
research and tourism education. Specific agreements included
development of new joint regional marketing initiatives and further
collaboration on programs such as information technology
development, promotion of the 2007 Cricket World Cup; environmental
efforts such as the Caribbean Blue Flag Campaign; joint CTO/CHA
representation at Caribbean Community (Caricom) meetings; and
tripartite discussions between CTO, CHA and cruise lines.
To contact reporter Kenneth Kiesnoski, send e-mail to [email protected].