BRIDGETOWN, Barbados -- Reinventing Caribbean tourism is a subject
so high on the radar screen of industry representatives these days
that it will serve as the theme of the annual Caribbean Tourism
Conference, slated for Oct. 28 to 31 in the Bahamas.
Keynote speaker of CTC-25 is Perry Christie, who was sworn in as
prime minister of the Bahamas in May. Christie plans to outline his
vision for tourism in the Bahamas and the Caribbean region, a
subject that also will be covered in work- shops and general
More than 1,000 delegates are expected to attend the confab,
which is set for Our Lucaya on Grand Bahama Island.
"This conference will offer an excellent opportunity for
regional public- and private-sector tourism authorities to evaluate
the tourism challenges of 2002 and chart new courses for the
future," said Jean Holder, CTO's secretary general.
Last year's annual conference was postponed after the terrorist
attacks in the U.S.
With Caribbean tourism still reeling from the effects of Sept.
11, several of the conference sessions are aimed at solutions to
help improve the region's competitiveness and visitor arrival
numbers, which have lagged since last fall.
Discussion topics include branding strategies; cooperative
marketing; technology tools; and financial survival.
One session, called View from the Cockpit -- View from the
Seats, will focus on current airline strategies.
Agent workshops are geared toward improving profits. One will
explore the travel agency of the future; another will deal with
selling group travel.
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Headquarters: Bridgetown, Barbados