BRIDGETOWN, Barbados -- Reinventing Caribbean tourism is a subject so high on the radar screen of industry representatives these days that it will serve as the theme of the annual Caribbean Tourism Conference, slated for Oct. 28 to 31 in the Bahamas.

Keynote speaker of CTC-25 is Perry Christie, who was sworn in as prime minister of the Bahamas in May. Christie plans to outline his vision for tourism in the Bahamas and the Caribbean region, a subject that also will be covered in work- shops and general sessions.

More than 1,000 delegates are expected to attend the confab, which is set for Our Lucaya on Grand Bahama Island.

"This conference will offer an excellent opportunity for regional public- and private-sector tourism authorities to evaluate the tourism challenges of 2002 and chart new courses for the future," said Jean Holder, CTO's secretary general.

Last year's annual conference was postponed after the terrorist attacks in the U.S.

With Caribbean tourism still reeling from the effects of Sept. 11, several of the conference sessions are aimed at solutions to help improve the region's competitiveness and visitor arrival numbers, which have lagged since last fall.

Discussion topics include branding strategies; cooperative marketing; technology tools; and financial survival.

One session, called View from the Cockpit -- View from the Seats, will focus on current airline strategies.

Agent workshops are geared toward improving profits. One will explore the travel agency of the future; another will deal with selling group travel.

For more information
Consumer Web:www.doitcaribbean.com
Agent Web:www.onecaribbean.org
Headquarters: Bridgetown, Barbados

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