BRIDGETOWN, Barbados -- The final version of the Caribbean's
Regional Tourism Strategic Plan will be submitted to Caricom
(Caribbean Community) heads of government by July 31.
The plan will be used regionally and nationally "as a guide to
further action for the Caribbean Tourism Organization, the private
sector and funding agencies," said Jean Holder, CTO secretary
A draft of the plan, which proposed raising money for Caribbean
tourism through a sustainable fund, was submitted to Caricom at its
recent summit in Georgetown, Guyana.
Critical issues facing the region's tourism sector, according to
the report, include the competitiveness of the product; the
region's image and effectiveness in the marketplace; air and sea
access; use of information technology in tourism; and protection of
Holder said that the plan's objectives include:
• An increase in annual tourism expenditures by 5% per year over
the next 10 years;
• An increase in stayover arrivals by at least 1% above the
world average growth, as estimated by the World Tourism
• An increase in the conversion of cruise tourists to stayover
• An increase in employment opportunities for Caribbean
nationals and more tourism education and training;
• Improvements in the quality of service on all levels.