SACRAMENTO, Calif. -- California Tourism, a public-private
partnership of the state office of tourism and the California
Travel and Tourism Commission, entered into a partnership for
travel trade representation in Australia and Brazil.
California joined with the Anaheim/Orange County Visitor and
Convention Bureau, the Mammoth Lakes Visitors Bureau, the San Diego
Convention and Visitors Bureau and the San Francisco Convention and
Visitors Bureau to be represented by Integra Tourism Marketing in
Australia and by South Marketing International in Brazil.
"By having year-round representation in Australia and Brazil,
California will be able to bolster its position as a leading travel
destination," said Caroline Beteta, executive director of the
Integra Tourism Marketing and South Marketing International will
develop products, respond to trade requests, participate in trade
shows, handle media inquiries and develop consumer fulfillment