OTTAWA, Ontario -- Vacation travel from the U.S. to Canada is
expected to surge in light of the Sept. 11 terrorism attacks,
U.S.-based agents and tour operators told Canadian tourism
officials during a recent high-level meeting in Chicago.
On hand were 35 executives of the travel industry from both
countries, according to Patrick Gedge, senior vice president of
sales and marketing for the Canadian Tourism Commission here.
Canada, in fact, will displace some overseas destinations and
become "an even bigger part of the business portfolio" of U.S.
retail travel agents and tour operators, Gedge reported.
This conclusion was culled from observations that agents and
operators made after they were asked about any "shifts they've seen
in consumer habits and how they [the agents and operators] will be
adopting them for their own business strategies," Gedge said.
As a result of the Chicago meeting, the CTC will appropriate
about $950,000 (U.S.) in supplementary funds for short-term co-op
advertising on behalf of U.S. agents and operators, he noted.
"It is critical that the CTC and its U.S. partners work very
closely together in order to stimulate as much new business as
possible, given the circumstances," Gedge said.
"Canada continues to be an excellent destination for Americans
who want an enriched getaway, but one that is also close to home,"
U.S.-based applicant firms are asked to submit sample
advertising proposals to Tom Karins, Chicago-based director of
leisure travel for the Canadian Tourism Commission. Phone: (312)
327-4827; e-mail : [email protected].
The ads must meet the goals of the commission in stimulating
visitation from specific U.S. long-haul markets along the eastern
seaboard, California and interior points, Gedge said.
U.S. tour operators represented at the Chicago meeting included
Yankee Holidays, Beverly, Mass.; Brennan Tours, Seattle, and United
Among retail agencies represented were Virtuoso. Seattle, a
consortium; Bailey Travel, York, Pa., and Rocky Mountain Tours,
Tourist offices on hand, in addition to the CTC, included those
from Toronto, Vancouver, Alberta and Quebec.
Suppliers included Air Canada and VIA Rail.
Air Canada soon will launch a series of inexpensive fly-drive
vacations in cooperation with Budget, Fairmont Hotels and Holiday