Cape Fox Lodge rebranded

KETCHIKAN -- West Coast Hospitality Corp. in Spokane, Wash., signed a management and franchise agreement with the 72-room Cape Fox Lodge in Ketchikan.

Under the terms of the agreement, the Southeast Alaska property will be renamed the West Coast Cape Fox Lodge on Jan. 1.

It will be the second West Coast hotel in Alaska, joining the West Coast International Inn in Anchorage.

The West Coast Cape Fox Lodge is owned by Cape Fox Corp., an Alaskan Native Corporation. Another Alaskan Native Corporation, TDX, owns the West Coast International Inn in Anchorage.

Ketchikan is located on the Inland Passage and is one of Alaska's busiest cruise ports. The city welcomes more than 500 cruise ship visits per year.

A popular way to reach the Cape Fox Lodge is via a tram that links the lodge with the downtown area some 130 feet below. The property also is accessible by car.

"We're excited to offer another location in Alaska," said Tom Barbieri, executive vice president of hotel operations for West Coast Hospitality, which operates more than 30 hotels in the region.

Barbieri said West Coast will "direct customers of those 30-plus hotels, as well as our 40-plus hotels throughout the western U.S., to our properties in Alaska, while increasing our name recognition among Alaskans, who travel frequently to the Northwest for business and leisure."

According to Peter Gigante, chief executive officer of Cape Fox Corp., West Coast's "presence in the Northwest and its focus on moving customers from property to property" is what cemented the deal.

"West Coast offers an expanded mar- keting program that we believe can be used to increase the visibility of our property and increase off-season occupancy," said Gigante.

The Cape Fox Lodge features a Native Alaskan artifact exhibit, gathered over the past 100 years, on permanent display in its two-story lodge.

The waterfront community of Ketchikan is home to the largest Native population in the state and examples of these vibrant cultures can be found throughout the area.

The hotel also features the popular Heen Kahidi restaurant, which specializes in seafood.

The hotel is adjacent to the Ted Ferry Civic Center, the city's convention center, which provides expanded meetings facilities for the property.

The mix of business at the hotel is evenly split between leisure and business travel.

Through May 15, rates at the Cape Fox Lodge range from $106 to $129 per room, double.

From mid-May through mid-September, rates range from $139 to $169.

For information or reservations, call (907) 225-8001.

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