SAN JUAN -- John H. Bell, director general and chief executive
officer of the Caribbean Hotel Association, will retire after 28
years with CHA, effective Dec. 31.
Bell joined CHA in 1974 as its first executive director and
chairman of its Small Hotels Advisory Council.
Over the years, Bell created CHA Marketplace, the annual tourism
marketing conference; the Caribbean Hotel & Tourism Investment
Conference; and CHIC -- the annual Caribbean Hotel Industry
In the marketing arena, Bell developed the Caribbean Gold Book
of hotels; the regional electronic reservation service known as
CHARMS; and the private sector-led regional marketing thrust known
as Great Places in the Caribbean, scheduled for launch in the U.S.
market in July.
CHA appointed a committee chaired by Ralph Taylor, president, to
select potential candidates for Bell's position.