Caribbean Hotel Association chief to retire

SAN JUAN -- John H. Bell, director general and chief executive officer of the Caribbean Hotel Association, will retire after 28 years with CHA, effective Dec. 31.

Bell joined CHA in 1974 as its first executive director and chairman of its Small Hotels Advisory Council.

Over the years, Bell created CHA Marketplace, the annual tourism marketing conference; the Caribbean Hotel & Tourism Investment Conference; and CHIC -- the annual Caribbean Hotel Industry Conference.

In the marketing arena, Bell developed the Caribbean Gold Book of hotels; the regional electronic reservation service known as CHARMS; and the private sector-led regional marketing thrust known as Great Places in the Caribbean, scheduled for launch in the U.S. market in July.

CHA appointed a committee chaired by Ralph Taylor, president, to select potential candidates for Bell's position.

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