NASSAU, Bahamas -- Caribbean tourism leaders will inject $16 million into a massive tourism promotion and marketing campaign to rejuvenate the tourism sector.

The initial campaign will run from Nov. 15 to Dec. 31 with an infusion of $2.4 million in key markets in the U.S., Canada and the U.K. Theme of the campaign will center on Caribbean-wide events, promotions and trade shows.

In 2002, the remaining $13.6 million will be allocated for television ads and will include additional markets in South America, the Netherlands and intra-Caribbean.

The 14 Caricom (Caribbean Community and Common Market) countries contributed $4 million and the other CTO member countries contributed $4 million. The private sector pledged some $8 million in funding for the venture.

The emergency tourism promotion plan evolved from a two-day emergency meeting Oct. 11 to 12 in Nassau between Caricom government heads, CTO member countries and the private sector.

The next emergency tourism summit for Caribbean heads of government is set for Dec. 8 to 9. The location has not determined. At that time, CTO will present a proposal for a sustainable funding plan for ongoing Caribbean promotion.

The rescheduled Caribbean Tourism Conference probably will take place in late February, according to officials. The location is not yet confirmed.

JDS Travel News JDS Viewpoints JDS Africa/MI