Cayman Islands launches winter campaign

NEW YORK -- The Cayman Islands launched a TV and print campaign for the winter season, built around the tag line "Could it be Cayman?"

The ads focus on the vacation opportunities available to a range of markets, including family, nature, adventure and romance.

The 30-second TV spots, on nationwide cable stations and local networks in Atlanta, Houston, Philadelphia and New York, feature shots of well-known sites, such as Stingray City, Seven Mile Beach and Queen Elizabeth II Botanic Park.

The ads will run through the spring.

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