China National Tourist Office to mount $1.6M ad campaign

NEW YORK -- The China National Tourist Office (CNTO) will mount posters in the corridors of Grand Central Station in New York throughout June as part of the largest advertising campaign in its history.

The $1.6 million campaign will kick off June 2.

In addition to posters in Grand Central Station, the CNTO will also post billboards near the George Washington Bridge and the Lincoln Tunnel and will run a 20-week ad blitz in USA Today.

To contact the reporter who wrote this article, send e-mail to David Cogswell at [email protected].

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