Liuyin Yang discusses travel and tourism developments in China
with Travel Weekly contributing editor Helen Brower.
TW: Do you think that the return of Hong Kong to Chinese rule
will have a beneficial effect on travel to both destinations?
Yang: Yes, as a matter of fact, even before Hong Kong returned
to China, it played an important role as the gateway to China. Now
that the relationship is even closer, this mutual benefit will
TW: Are there any plans for cooperative China/Hong Kong travel
promotions and marketing campaigns, especially in the U.S.?
Yang: We have actually been working with the Hong Kong Tourist
Association on co-op promotions for four or five years. At the
moment, we are planning a co-op promotion for the public at the
Mall of America in Minneapolis from Oct. 5 to 12. We will be
bringing in people from the industry from China and Hong Kong, as
well as performers and craftspeople. We hope to attract close to 1
million people, since the mall is visited by 43 million people per
year, or about 100,000 per day. In addition, during the month of
July, we ran 91 TV spots on CNN.
TW: What are some of the relatively unknown destinations in
China that the China National Tourist Office would like tourists to
discover and include in their travel plans?
Yang: Americans are quite familiar with most of the popular
cities, like Beijing, Shanghai and Guangzhou, and places like the
Yangtze River's Three Gorges, but we would like them to explore
secondary cities and areas like Yunnan Province and its capital,
Kunming, and other interesting places in southwestern China, as
well as destinations in the northeast, like the winter resort town
of Harbin. n