TEL AVIV -- Opened in May 2001, the Cinema Hotel here was converted
from one of the first movie theaters in Tel Aviv, and represents
escape to a simpler world of celluloid and happy endings.
"We get a lot of young people interested in the hotel, who like
the special building, and a lot of Israeli couples who had their
first date in this cinema," said Uri Kronkop, marketing manager
with Atlas Hotels, which operates the hotel. "Some of them burst
into tears when they see the place, and feel compelled to tell the
receptionist, 'This is where we first dated and fell in love.'"
The Cinema Hotel was first constructed in 1930, in the Bauhaus
style as the Esther Cinema, and renovated and restored over a three
and half year period prior to its reopening as an 82-room
Atlas Hotels approached the owners of the shuttered Esther
Cinema building to embark on the venture about 10 years ago,
Kronkop said, following the successful opening of the Center Hotel
across the road.
During renovation of the movie house, the characteristic
exterior, original staircase and chandeliers were kept as they
were, Kronkop said. Some of the original projectors, movie posters
and theater chairs also are on display as decorative pieces of the
Upon entering the lobby, guests are greeted by a silent film
projected on the walls by the reception desk, Kronkop said, and
receive fresh popcorn once they are registered.
The hotel will also do evening screenings of contemporary movies
on DVD for groups or parties upon request, Kronkop said.
"We try to give the guests a cinema-style feeling, and keep the
cinema atmosphere in every room," Kronkop said. "With the carpets,
curtains and lighting we decided on, everything should symbolize
the cinema world. Plus, "a special feeling of the old days of Tel
Aviv," with vintage photos of the property's Dizengoff Circle
location adding to the sense of nostalgia.
The opera hall of the cinema was destroyed to create four floors
of guest rooms, Kronkop said, and two new floors were added,
including a business lounge, open to all guests, with access to
sunbathing on the rooftop terrace, refreshments, a sauna and
To preserve the Bauhaus facade, the two floors added to the
original four-story building were set back 11 yards from the
exterior wall, allowing the gap to serve as a sunroof.
The hotel is located near the Dizengoff Center shopping
district, Kronkop said, and within walking distance of the Habima
and Hakcameri theaters and the Mann Auditorium, home of the
philharmonic orchestra of Tel Aviv.
"Plus, it's a seven- to 10-minute walk to the beach," Kronkop
said, and the beautiful promenade of Tel Aviv, which is also
Rates are $85 per night for a single room and $98 per night for
a double, full Israeli breakfast included. Parking is on-site and
complimentary. Commission is 10%.
Including the Cinema, Atlas operates eight three- and four-star
hotels in Tel Aviv and others in Eilat, Jerusalem and Western
For information or reservations, contact Ludmila Kupstaitis,
Atlas Hotels Sales Incoming, via e-mail: [email protected] or (011) 972-3-5425566;
fax: (011) 972-3-5425570.