City promotion aims to lure drive-in biz

NEW ORLEANS -- The Crescent City is making a push to attract regional travelers.

The New Orleans Tourism and Marketing Corp. teamed up with more than 60 hotels for the "New Orleans for a Song" promotion.

The $250,000 campaign, which targets clients within driving distance of the city, offers a third night free when guests stay for two nights.

Newspaper and radio ads will appear in key markets, including Houston; Jackson, Miss.; Mobile, Ala.; Pensacola, Fla., and points within Louisiana.

Also part of the initiative is an e-mail campaign to people in the region who have visited or requested information about the city.

"New Orleans for a Song" debuted Oct. 1 and is in place through Dec. 31.

Among the participating properties are the Doubletree New Orleans; Hyatt Regency New Orleans; W French Quarter and W New Orleans Hotel; Windsor Court, and the Wyndham Riverfront.

For a complete list of hotels, visit www.neworleansonline.com.

Agents should contact the properties directly for commissionable opportunities.

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