City's first Red Roof Inn set to open in February

NEW YORK -- New York City will get its first Red Roof Inn when the 172-room Red Roof Inn Manhattan opens in February at the site of a former office building at 6 W. 32nd St.

The 17-story hotel will be owned by Apple Core Hotels and represents Apple Core's first office building conversion. Apple Core said the acquisition and development of the property cost $23 million.

Apple Core is no stranger to the urban real estate renovation, having transformed four aging Manhattan hotels in the past three years -- the Comfort Inn Midtown, Quality Hotel and Suites Midtown, the Best Western Manhattan and the Quality Hotel East Side.

Apple Core said its strategy of modernizing existing hotel properties in prime locations is what enables it to charge rates that undercut its competitors'. In the case of the Red Roof Inn Manhattan, room prices will range from $89 to $199 per room, double.

"We saw this project as a great 'adaptive re-use' opportunity, given the sound construction of the building and the excellent location," said Vijay Dandapani, Apple Core Hotels' chief operating officer.

Despite the low rates, the hotel will feature a number of amenities typically associated with pricier hotels, including a penthouse floor of larger rooms; an exercise room; a business center with computers, copiers and fax machines; a fifth floor of meeting space; a glass-enclosed rooftop bar with a city view, and a mezzanine lounge overlooking the lobby. The hotel will feature a 667-square-foot breakfast room where continental breakfast will be served daily.

Guest rooms will feature dual-line phones with voice mail and data ports, safes, coffeemakers, hair dryers, and irons and ironing boards. All guest rooms will line the outside walls of the building, so each room will have a window and an outside view.

Expect lots of black marble in the lobby and cocktail bar as well as boutique-hotel touches such as large wall sconces in the mezzanine lounge. The hotel's rooms and pubic spaces were designed by Hyun Kim of HK International Design in Potomac, Md.

Red Roof Inns was acquired last August by Accor, which also operates the Novotel and Sofitel brands.

Comments
JDS Travel News JDS Viewpoints JDS Africa/MI