Collector of Presleyana turns passion into tour attraction

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LAS VEGAS -- Chris Davidson was only 8 years old when he got hooked on the sound of Elvis Presley.

Davidson got the opportunity to see Presley in concert only twice before the entertainer died, in 1977, but that was enough to make him a lifelong fan and, eventually, the owner of the Elvis-a-Rama Museum, one of the city's newest tourist attractions.

One of the displays at the museum in Las Vegas features a gold-lame suit worn by Presley. The museum, located on Industrial Road behind the Fashion Show Mall, actually came about by accident, according to Davidson.

The collection, valued at more than $3 million, began at a 1994 auction, where Davidson purchased a couple of Presley's bank checks.

"I didn't realize those types of things were out there [for the general public to buy]," said Davidson, who subsequently purchased a ring, a pair of blue-suede shoes and a brown mohair suit that belonged to Presley.

He traveled to Memphis to authenticate the items, a trip that "opened me up to a bunch more people [who collected Presley memorabilia]," he said.

After that, Davidson, said, "I bought and sold my way into the collection that I have now."

That collection features upward of 500 items valued at more than $3 million, around which Davidson's business partner suggested he build a museum.

The result is the Elvis-a-Rama Museum, which opened Nov. 5 and to date has received about 2,500 visitors, Davidson said.

Most have commented favorably about the museum, writing in the guest books that "it's better than Graceland," he said.

The museum's displays include one of Presley's gold-lame suits, his first boat, jumpsuits he wore during Las Vegas engagements, his 1959 full dress Army uniform, costumes he wore in movies and several cars, including a 1955 black Cadillac limousine.

There is also a "Viva Las Vegas" room dedicated to the movie that Presley starred in with Ann-Margret.

One interesting display is what Davidson refers to as "the music wall," which displays every 33 rpm and 45 rpm record ever produced by Presley, except for his first recording, from 1953.

That record, which was the only one of its kind that was made, was given by Presley to his mother and now belongs to his Graceland estate.

The displays, according to Davidson, will change, because he still buys and sells items.

"Everything is still technically for sale," he said. "I've got a 60-page inventory sheet, and everything has a price tag."

To that end, Davidson said, he recently added a few items to the museum's collection: two more jumpsuits, Presley's Social Security card, his Army trunk and his "little black book."

The museum also features a showroom where Elvis impersonator Tim Welch performs live at noon, 2 p.m., 4 p.m. and 5 p.m. daily.

Beginning Feb. 12, Welch will add an 80-minute evening show titled "An American Trilogy."

The show depicts Presley and his music from different decades and includes moments from his movies as well.

The production, which begins at 7 p.m. daily except Monday, will cost $24.95 per person and will include a tour of the museum and a drink.

The museum also is available for catered functions, including weddings, Davidson said.

Hours of operation are 10 a.m. to 6 p.m. seven days a week; the museum is closed on Christmas.

Admission is $9.95 for adults, $7.95 for Nevada residents and senior citizens and free for children 12 years and under.

Elvis-a-Rama Museum
Phone: (702) 309-7200
Fax: (702) 309-7206

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