Coral Hotels, Hilton dissolve Coral by Hilton brand

Coral Hotels & Resorts and Hilton Hotels have mutually dissolved their three-year agreement to further develop the Coral by Hilton brand, which includes four all-inclusive resorts in the Dominican Republic.

Coral's properties, which have operated in the Dominican Republic since 1966, will revert back to the Coral Hotels & Resorts brand.

The resorts are the Coral Canoa Resort in Bayahibe, the Coral Costa Caribe in Juan Dolio, the Coral Hamaca in Boca Chica and the Coral Marien in Puerto Plata.

The de-branding "stems from a mutually agreed upon and amicable decision," said Simon Suarez, executive vice president of Coral Hotels & Resorts.

"The infrastructure and characteristics of Coral Hotels & Resorts guarantee seamless branding without starting from zero," Suarez said.

Hilton's Matthew J. Hart, president and COO, said that "Hilton has enjoyed a successful three-year relationship with Coral Hotels & Resorts. This mutual decision is a result of our companies pursuing new direction and focus for development opportunities."

All existing Coral reservations will be honored by the four hotels.

Following the debranding process from Hilton, Coral will launch a marketing campaign and will continue to sell through existing distribution channels, including tour operators, travel agents, electronic media and direct to consumers.

To contact the reporter who wrote this article, send e-mail to Gay Nagle Myers at [email protected].

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