Hotels & Resorts and Hilton Hotels have mutually dissolved
their three-year agreement to further develop the Coral by Hilton
brand, which includes four all-inclusive resorts in the Dominican
which have operated in the Dominican Republic since 1966, will
revert back to the Coral Hotels & Resorts brand.
The resorts are the
Coral Canoa Resort in Bayahibe, the Coral Costa Caribe in Juan
Dolio, the Coral Hamaca in Boca Chica and the Coral Marien in
The de-branding "stems
from a mutually agreed upon and amicable decision," said Simon
Suarez, executive vice president of Coral Hotels &
and characteristics of Coral Hotels & Resorts guarantee
seamless branding without starting from zero," Suarez
Hilton's Matthew J.
Hart, president and COO, said that "Hilton has enjoyed a successful
three-year relationship with Coral Hotels & Resorts. This
mutual decision is a result of our companies pursuing new direction
and focus for development opportunities."
All existing Coral
reservations will be honored by the four hotels.
debranding process from Hilton, Coral will launch a marketing
campaign and will continue to sell through existing distribution
channels, including tour operators, travel agents, electronic media
and direct to consumers.
contact the reporter who wrote this article, send e-mail to Gay
Nagle Myers at [email protected].