County touts 'Classic' appeal

NAPLES, Fla. -- "Classic Florida" is the tagline for a new tourism marketing campaign undertaken by the Tourism Alliance of Collier County.

The vacation region encompasses Greater Naples, Marco Island and the Everglades. The campaign includes a new Web site, at www.classicflorida.com, with area information and vacation deals. Agents are invited to make use of the site's press photos.

According to Kathy Prutos, Tourism Alliance president, the tagline was created because the region posseses all the elements needed for a "Classic Florida vacation combined within close proximity."

The Classic Florida identity "speaks to the uniqueness of the region," enabling each person to dream about his or her favorite aspect of the state, Prutos said. She cited the area's beaches along the Gulf of Mexico, quaint villages, golf courses, elegant hotels and restaurants, shopping, fishing, nature, attractions, cultural pursuits, the Everglades and the 10,000 Islands.

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