Cristyne Nicholas to depart NYC & Co. in early 2007

After seven years in the post, Cristyne Nicholas has announced that she will stop down as president and CEO of NYC & Co., the city's official marketing organization.

At the request of New York Mayor Michael Bloomberg, Nicholas will delay her departure until after NYC & Co.'s Annual Meeting in early 2007.

On hearing the news, Mayor Bloomberg praised Nicholas for her work in helping to rebuild New York's $24 billion tourism business in the aftermath of the 9/11 attacks.

"Her success is exemplified by the industrys complete recovery: a record 44 million visitors expected this year, more hotel rooms open than ever before and the long-awaited groundbreaking of the expanded Jacob K. Javits Convention Center," Bloomberg said.

During her tenure, Nicholas spearheaded a number of first-time initiatives, including the city's first consumer TV advertising campaign; citywide seasonal tourism promotions; consumer marketing initiatives; and events such as CultureFest, Broadway Under the Stars and the NYC Half Marathon.

Total visitor volume increased 20% during her tenure, including a 42% increase in international visitor volume in the five years since 9/11, to a record 7.1 million.

Meanwhile, membership in NYC & Co. rose 62% to 1,900 businesses and cultural organizations from all five boroughs.

To contact the reporter who wrote this article, send e-mail to David Cogswell at [email protected].

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