After seven years in the post, Cristyne
Nicholas has announced that she will stop down as president and CEO
of NYC & Co., the city's official marketing
At the request of
New York Mayor Michael Bloomberg, Nicholas will delay her departure
until after NYC & Co.'s Annual Meeting in early 2007.
On hearing the
news, Mayor Bloomberg praised Nicholas for her work in helping to
rebuild New York's $24 billion tourism business in the aftermath of
the 9/11 attacks.
"Her success is
exemplified by the industrys complete recovery: a record 44 million
visitors expected this year, more hotel rooms open than ever before
and the long-awaited groundbreaking of the expanded Jacob K. Javits
Convention Center," Bloomberg said.
During her tenure,
Nicholas spearheaded a number of first-time initiatives, including
the city's first consumer TV advertising campaign; citywide
seasonal tourism promotions; consumer marketing initiatives; and
events such as CultureFest, Broadway Under the Stars and the NYC
volume increased 20% during her tenure, including a 42% increase in
international visitor volume in the five years since 9/11, to a
record 7.1 million.
membership in NYC & Co. rose 62% to 1,900 businesses and
cultural organizations from all five boroughs.
contact the reporter who wrote this article, send e-mail to David
Cogswell at [email protected].