BRIDGETOWN, Barbados -- Caribbean Tourism Organization officials
predict a 4% to 5% increase in tourism this year, following on the
heels of a 6% jump in tourism arrivals in 2003 from all major
Last year, U.S. arrivals to the Caribbean were up 4%; arrivals
from Canada increased 15%; and from Europe, 9%.
Some of the factors that will impact the region's tourism
performance this year include a weak U.S. dollar abroad; safety and
security issues; improved economies in the U.S., Canada and the
European markets; and the English cricket tour of the Caribbean
this summer, according to Arley Sobers, CTO's director of research
and information management.
Meanwhile, to promote the Caribbean on multiple fronts in 2004,
CTO has rolled out an aggressive marketing campaign.
"We've restructured our initiatives to better utilize our
resources," said Hugh Riley, director of marketing for the
Americas. "Our overall objective is to enhance visitor traffic to
Initiatives include media promotions, which will feature the use
of well-known personalities as Caribbean spokespersons; Caribbean
Week events in major cities, such as is done in New York each
spring, to showcase the culture, history, music and
vacation-special offers from many Caribbean destinations; trade and
consumer shows for agents in major cities; and a repeat next fall
of CTO's annual road show series.
Riley promised more CTO chapter support this year, increased
marketing support to emerging tourism destinations, and enhanced
Web site resources, such as a member directory, tourism statistics
and a wedding requirements chart.
For details, visit CTO on the Web at www.doitcaribbean.com.
To contact reporter Gay Nagle Myers, send e-mail to [email protected].