Dallas/Fort Worth Airport and the Dallas
and Fort Worth Convention and Visitors Bureaus launched a
multi-million dollar global marketing campaign Nov. 6 to promote
the airport and region in Mexico, Central America and South
America. Meanwhile, the airport said it is beginning talks with
American and other carriers to add more flights to those areas.
The campaign kicked
off in Buenos Aires, where airport representatives Jeff Fegan and
Joe Lopano outlined DFW's promotional plans and said DFW wants to
assert itself as the major connecting hub to South America within
the U.S. The campaign will continue in Santiago, Chile, later this
The DFW board in
June approved a $5 million Visit DFW (VDFW) campaign, with 80% of
the money dedicated to efforts to build on the thriving tourism and
business markets in Mexico and Central and South
"We are launching
this initiative because the Argentinean and Chilean travel markets
show strong growth opportunities and VDFW is our compelling way to
build awareness of DFW, Dallas and Fort Worth," Lopano, executive
vice president of marketing and terminal management at DFW, said.
"We are also seeing more and more South American passengers
connecting through Terminal D to Asia and Europe and we want to
continue to promote our airport as the best connecting hub in the
Argentina and Chile, airport and CVB executives will meet with key
airline and business contacts to promote DFW as a potential new
destination for South American travelers and a strategic hub for
connections. The executives also will tour the cities of Buenos
Aires and Santiago, while promoting new destinations and connection
opportunities through DFW.
contact reporter Andrew Compart, send e-mail to [email protected].