DFW, area CVB promote airport to Mexico, Latin America

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Dallas/Fort Worth Airport and the Dallas and Fort Worth Convention and Visitors Bureaus launched a multi-million dollar global marketing campaign Nov. 6 to promote the airport and region in Mexico, Central America and South America. Meanwhile, the airport said it is beginning talks with American and other carriers to add more flights to those areas.

The campaign kicked off in Buenos Aires, where airport representatives Jeff Fegan and Joe Lopano outlined DFW's promotional plans and said DFW wants to assert itself as the major connecting hub to South America within the U.S. The campaign will continue in Santiago, Chile, later this week.

The DFW board in June approved a $5 million Visit DFW (VDFW) campaign, with 80% of the money dedicated to efforts to build on the thriving tourism and business markets in Mexico and Central and South America.

"We are launching this initiative because the Argentinean and Chilean travel markets show strong growth opportunities and VDFW is our compelling way to build awareness of DFW, Dallas and Fort Worth," Lopano, executive vice president of marketing and terminal management at DFW, said. "We are also seeing more and more South American passengers connecting through Terminal D to Asia and Europe and we want to continue to promote our airport as the best connecting hub in the United States."

While visiting Argentina and Chile, airport and CVB executives will meet with key airline and business contacts to promote DFW as a potential new destination for South American travelers and a strategic hub for connections. The executives also will tour the cities of Buenos Aires and Santiago, while promoting new destinations and connection opportunities through DFW.

To contact reporter Andrew Compart, send e-mail to [email protected].

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