Daytona Beach approves proposals for tourist area restoration

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DAYTONA BEACH, Fla. -- This city's effort to bolster its convention and family attractions got a boost when city commissioners unanimously approved two proposals for a face-lift of the core tourist area, including the boardwalk.

Finalized restoration plans will be approved in January.

The cost of the proposed redevelopment is estimated to be $155 million.

Highlights of the renovation plans include the following:

  • Carlsberg Management Co. of Los Angeles was approved to evaluate proposals for the redevelopment of the boardwalk area.
  • The firm proposed a $100 million plan that includes the construction of a 250-unit, all-suite hotel; retail shops; restaurants, and a concrete pier with a roller coaster and a Ferris wheel.

    The Carlsberg proposal also calls for a dining/shopping/entertainment complex, similar to Church Street Station in Orlando. It also would include a 1,500-space garage.

  • A $55 million proposal from Horizons by Marriott Vacation Club calls for the demolition of four hotels and replacing them with a 250-unit, time-share resort on South Atlantic Avenue.
  • The demolition would involve the Royal Arms, El Morocco Beach, Monte Carlo Beach and Rio Beach properties, all on South Atlantic Avenue.

    Horizons by Marriott's purchase contracts expire Sept. 1.

    In the latter agreement, city commissioners authorized city staff to continue negotiations with Horizons by Marriott.

    The time-share operator wants the city to extend the no-driving zone on the beach.

    In a controversial move for a city known for its driveable beach, Daytona Beach banned vehicles on the beach March 1 in the section between International Speedway and Seabreeze boulevards (a distance of about a mile) for the Ocean Walk Village time-share condominiums under construction just north of the boardwalk.

    Ocean Walk is a key part of a $200 million beachside redevelopment, which is in various stages of progress.

    The Adam's Mark Daytona Beach broke ground on a 306-room, 11-story tower expansion. When the $45 million expansion is completed in February 2002, the property will have 743 rooms and meetings space.

    Two completed developments at Ocean Walk are the Adventure Landing water park and a Volusia County parking garage.

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