DAYTONA BEACH, Fla. -- This city's effort to bolster its convention
and family attractions got a boost when city commissioners
unanimously approved two proposals for a face-lift of the core
tourist area, including the boardwalk.
Finalized restoration plans will be approved in January.
The cost of the proposed redevelopment is estimated to be $155
Highlights of the renovation plans include the following:Carlsberg Management Co. of Los Angeles was approved to
evaluate proposals for the redevelopment of the boardwalk
The firm proposed a $100 million plan that includes the
construction of a 250-unit, all-suite hotel; retail shops;
restaurants, and a concrete pier with a roller coaster and a Ferris
The Carlsberg proposal also calls for a
dining/shopping/entertainment complex, similar to Church Street
Station in Orlando. It also would include a 1,500-space garage.A $55 million proposal from Horizons by Marriott Vacation Club
calls for the demolition of four hotels and replacing them with a
250-unit, time-share resort on South Atlantic Avenue.
The demolition would involve the Royal Arms, El Morocco Beach,
Monte Carlo Beach and Rio Beach properties, all on South Atlantic
Horizons by Marriott's purchase contracts expire Sept. 1.
In the latter agreement, city commissioners authorized city
staff to continue negotiations with Horizons by Marriott.
The time-share operator wants the city to extend the no-driving
zone on the beach.
In a controversial move for a city known for its driveable
beach, Daytona Beach banned vehicles on the beach March 1 in the
section between International Speedway and Seabreeze boulevards (a
distance of about a mile) for the Ocean Walk Village time-share
condominiums under construction just north of the boardwalk.
Ocean Walk is a key part of a $200 million beachside
redevelopment, which is in various stages of progress.
The Adam's Mark Daytona Beach broke ground on a 306-room,
11-story tower expansion. When the $45 million expansion is
completed in February 2002, the property will have 743 rooms and
Two completed developments at Ocean Walk are the Adventure
Landing water park and a Volusia County parking garage.