BATON ROUGE, La. -- The Mississippi Delta Initiative, the state's
latest cooperative project, is aimed at further bolstering the
influx of visitors to Louisiana as well as six other states along
Its first conference has been scheduled for Oct. 18 to 20 in
Participants are to include federal officials and state and
local representatives from Louisiana, Mississippi, Arkansas,
Tennessee, Kentucky, Missouri and Illinois.
According to Barbara Roy, assistant secretary of the Louisiana
Office of Tourism, the meeting will formulate the guidelines and
specifics of the effort to promote the seven-state delta region,
identify the product they are going to promote and make a formal
announcement of the project by 2001.
"We are working on developing an infrastructure to make it [the
delta area] a more viable part of our tourism package," Roy
She said Louisiana also is jumping on the niche market
She also said the state tourism department has been working with
regional organizations to market the state domestically and
internationally by attracting visitors to the region's Civil War
trails and other cultural sites.
Roy said Louisiana has been working with the states of Texas,
Mississippi, Alabama and Florida in promoting niche markets in the
She gave as an example the Gulf Coast birding trail, which she
said already is operating in some states.