Denmark, Sweden merge offices


NEW YORK -- Denmark and Sweden merged their North American tourist offices here this week, creating the Danish and Swedish Tourist Board.

The board is headquartered in the same office -- 655 Third Ave. -- where the two tourism entities previously operated independently, along with the other Scandinavian tourist boards of Finland, Iceland and Norway.

Dorthe Hansen, formerly director of the Danish Tourist board, was appointed managing director of Danish and Swedish Tourist Board. Jan Gunnarsson, formerly managing director of the Swedish Travel & Tourism Council, will serve as the director of development for the council's head office in Stockholm.

The Danish and Swedish Tourist board is currently looking to fill a marketing post. No staff was cut as a result of the tourist boards' merger.

"We have found that most operators want to combine Copenhagen with Stockholm in their programs, so it really makes sense for us to sell the region as one destination," said Hansen. She added that with the completion of the Oresund Fixed Link next year, a bridge that will link Copenhagen with Malmo, Sweden, the countries will establish even closer tourism ties.

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