NEW YORK -- Denmark and Sweden merged their North American tourist
offices here this week, creating the Danish and Swedish Tourist
The board is headquartered in the same office -- 655 Third Ave.
-- where the two tourism entities previously operated
independently, along with the other Scandinavian tourist boards of
Finland, Iceland and Norway.
Dorthe Hansen, formerly director of the Danish Tourist board,
was appointed managing director of Danish and Swedish Tourist
Board. Jan Gunnarsson, formerly managing director of the Swedish
Travel & Tourism Council, will serve as the director of
development for the council's head office in Stockholm.
The Danish and Swedish Tourist board is currently looking to
fill a marketing post. No staff was cut as a result of the tourist
"We have found that most operators want to combine Copenhagen
with Stockholm in their programs, so it really makes sense for us
to sell the region as one destination," said Hansen. She added that
with the completion of the Oresund Fixed Link next year, a bridge
that will link Copenhagen with Malmo, Sweden, the countries will
establish even closer tourism ties.