Desert Passage Mall offers shopping discount cards

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ravel agents and tour operators who book vacation packages at any Las Vegas hotel can obtain shopping discount cards for their clients under a Passport program at Desert Passage mall, adjacent to the Aladdin Resort & Casino.

Under the program, arriving guests present their Passport at the guest service desk, which is located in the Sultan's Palace section of the mall.

The discounts, which are updated daily, can be used in restaurants or for purchases.

Agents and operators must arrange in advance for the discount cards by calling (888) 800-8284. They can also request the appropriate number of passports through the Desert Passage Web site at www.desertpassage.com by clicking the Travel & Tourism link on the home page and sending an e-mail.

More than 55,000 people pass through the Desert Passage Mall each day. The mall opened in August along with the Aladdin Resort & Casino. Desert Passage, which boasts more than 100 retail shops, is open until midnight; the Blue Note Jazz Club there swings until 4 a.m.

The mall has evolved into "a sort of 24-hour street scene," said Paul Beirnes, marketing developer for the Los Angeles-based TrizecHahn Development Corp., which owns and manages Desert Passage.

A crowd of more than 55,000 people streams into the mall daily from a network of access points from both the street and the casino, according to Beirnes.

The A-shaped mall can be entered from a Morocco Gate and an India Gate situated on opposite ends of an 800-foot walkway that fronts the Aladdin on Las Vegas Boulevard.

A 6,000-space parking garage, located at Las Vegas Boulevard and Harmon Avenue, provides another mall access. The Aladdin and the Desert Passage mall share the parking area.

In addition, three crossovers from the Aladdin access the mall.

Inside the mall, visitors can stroll through exotic regions that suggest the street markets of Tangier, Fez or Marrakesh in North Africa or along the corridors that attempt to replicate the spice route that reaches from Africa to the Arabian Sea and India.

Inside the main entrance Morocco Gate, visitors pass a 40-foot olive tree as they approach the Fragrance Market, where Clinique, Origins, Aveda and Sephora display luxurious cosmetics.

In the Lost City, where a public square lies at the base of an 85-foot re-created mountainside, Endangered Species, the Discovery Channel Store and Thomas Kincade Gallery are prominent. The Medina area allows visitors to take in exhibits at such art outlets as the Addi Galleries and Z Gallerie.

In the Merchant's Harbor section, a 155-foot ship modeled after a 19th-century North African vessel is berthed beside an actual water harbor and is used to move cargo to such outlets as Tommy Bahama, Chico, the Honolulu Surf Co., North Beach Leather, White House/Black Market, Clio Blue Paris and Jahane Barnes. Nearby is an open-air market with street performers.

The Alhambra is the theme of the mall's arched Hall of Lamps, an entry point to the Aladdin's Theatre for the Performing Arts. St. Croix Knits, Joan Vass, Ancient Creations, Pat Areias Sterling and Bernard K. Passman are among the shops in the Alhambra corridor.

The journey through the mall finds the Commander's Palace, a branch of the New Orleans-based eatery that opened this month. Restaurants in the mall total 11.

A directory of stores may be obtained by calling the Desert Passage at (702) 866-0703.

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