HONOLULU -- Forty-year-old Hilo Hattie is not just another store
selling Aloha shirts to visitors. The self-described travel
retailer wants to become part of every island vacation.
Free shuttles from Waikiki arrive throughout the day at the
25,000-square-foot Nimitz Highway store, which at its entrance
resembles a bus terminal.
Approximately 2.5 million people shop at the eight Hilo Hattie
stores throughout the islands each year, according to Carlton
Kramer, vice president of sales and marketing.
Travelers are given a free gift and may also obtain 2-for-1
coupons to the most popular attractions on each island.
"We now take our store to the hotels," added Kramer. If an
incentive group has 150 attendees, Hilo Hattie will bring 300
garments to the hotel for display in what Kramer calls a "Hawaiian
Visitors will find 11 store shuttle pick-up points in Waikiki.
Drop-off points at Ala Moana Shopping Center and Aloha Tower
Marketplace on the return trip enable visitors to extend their
The store sells casual wear, island traditions and contemporary
items. Maui Divers jewelry is available, as are Mauna Loa macadamia
nuts, usually found only on the Big Island.
Hilo Hattie provides year-round discounts to travel agents on
In addition, agents can receive 20% off all Hilo Hattie
merchandise for the holidays at www.hilohattie.com. The discount code is
To contact reporter Katherine Nichols, send e-mail to [email protected].