LAKE BUENA VISTA,
Fla. -- Options to purchase eight-, nine- and 10-day tickets as
part of Walt Disney World Magic Your Way vacations became available
These new options
were added as a result of feedback from travel agents, according to
Randy Garfield, executive vice president of sales and travel
operations for Walt Disney Parks and Resorts. As originally
conceived, the ticket durations were to be one to seven
Garfield, who also
is president of the Walt Disney Travel Co., characterized the sale
of Magic Your Way vacations as brisk since the product and pricing
strategy was rolled out at the beginning of the year.
Magic Your Way is
billed as giving clients more flexibility, enabling them to buy a
base ticket for one to 10 days, and then choosing among three
options to add or decline. Previously,
some of these elements were automatically bundled into the vacation
Garfield said bookings of
Magic Your Way vacations are off to a strong start, adding that
Disney trained thousands of agents in person on the product and
that 3,400 others participated in Web seminars.
The Walt Disney Co.
is gearing up for May 5, when it kicks off the Happiest Celebration
on Earth, a worldwide tribute to the 50th anniversary of
For the occasion,
Walt Disney World will feature attractions imported from other
Disney Parks around the world.
Also, on May 5,
Walt Disney World Resort will introduce Disneys Magical Express, an
airport transportation and luggage delivery service between Orlando
Airport and the resort for guests staying at Disney-owned and
airlines include United (including Ted), Continental, Delta
(including Song) and American.
developments, Garfield said there has been an impressive increase
in the number of bookings that agents are making through Disneytravelagents.com. He said the sites new
features, including a ticket calculator and multiple quotes tool,
have proven popular.
reporter Dennis Schaal, send e-mail to [email protected].