NORTH HOLLYWOOD, Calif. -- Walt Disney Parks and Resorts Online was
formed recently, with a goal of building on the success of Disney's
travel-oriented Web sites.
It will focus on guest recognition and create new ways for
travel agents and their clients to enhance the guest experience --
before, during and after the trip -- according to a Disney
Mark Koehler was named senior vice president of this operation,
which is a joint effort of Walt Disney Internet Group based here,
and Walt Disney Parks and Resorts in Burbank, Calif.
Most recently Koehler was vice president for Internet travel for
the Walt Disney Internet Group. Before joining Disney in 1999, he
was director of electronic commerce for United Airlines.
In his new post, he not only will continue to oversee the
on-line travel offerings, all found on www.disneyvacations.com, but also will concentrate on
"making the vacation planning experience easier, more efficient and
more personalized," Paul Pressler, chairman of the Parks and
Resorts division, said.
"Our guests and travel partners consistently tell us that they
desire greater access, higher levels of service and more
customization when planning their travel itineraries to our parks,
resorts and cruise ships," Pressler said.