The Walt Disney Co. wants families with
babies and toddlers.
The company has
launched a campaign aimed at bringing more families with kids ages
5 and under to Disney World in Orlando and Disneyland in Anaheim,
"People see some of
the rides like the Tower of Terror and Expedition Everest and they
think of older children, but people haven't realized all the things
we do have for younger children," said Mark Sadowski, a Disney
spokesman. "We're just showing that no matter what age the children
are, there are things for children of that age."
Under the Magical
Beginnings brand, Disney is making a multifaceted effort to attract
a demographic adjacent to its target market but previously just out
of its range.
The effort to
attract families with very young children includes maps that point
out toddler-friendly attractions, kid's menus, stroller rentals,
kiddie pools, play areas, baby services locations and in-room
Beginnings map sponsored by Hasbro Playskool shows the highlights
of the resorts for preschoolers and gives tips for families with
young children to make the most of the parks.
designated Aug. 13 through Nov. 21, a normally slow period for the
resorts, as its Little Ones Travel Time, during which it will offer
its Magical Beginnings travel packages and enhance the attractions
for children 5 and under.
During the period,
Disney will stage concerts with kiddie music group The Wiggles and
other children's acts, open Fantasyland earlier for toddlers on
select days and provide maps for parents of toddlers.
Beginnings packages for Disneyland start at $239 per adult. They
include accommodations at a Disneyland Resort Good Neighbor Hotel,
shuttle service to the resort, a three-day Disneyland Resort Park
Hopper Bonus ticket for entry to Disneyland and California
Adventure Park, early entry into Fantasyland, entry into Mickey's
Toontown Morning Madness and preferred seating at "Playhouse Disney
-- Live On Stage".
contact reporter David Cogswell, send e-mail to [email protected].