LAKE BUENA VISTA, Fla. -- Disney is getting the candles ready for
its 100 Years of Magic celebration, which marks the 100th birthday
of Walt Disney.
The massive marketing promotion will give travel agents an
opportunity to synchronize their sales pitches with Disney's
publicity blitz, according to Randy Garfield, president of the Walt
Disney Travel Co. and executive vice president of sales and travel
operations for Walt Disney Parks and Resorts.
The 100 Years of Magic celebration begins on Oct. 1. Throughout
its 15-month run, the 100 Years of Magic will have events at
several Disney-operated destinations, with the Oct. 1 kickoff bash
being held at Walt Disney World. (Walt's birthday, by the way, is
Dec. 5, 1901.)
"We have a history of producing events that drive business to
the door of travel agencies, not just in the U.S. but around the
world," said Garfield, who noted the company's previous efforts
with the 25th anniversary of Walt Disney World and the celebration
of the millennium.
Agents have a window of 15 months to take advantage of this
sales opportunity, Garfield said. Disney will roll out a television
and newspaper ad campaign, and will host a media event on Oct.
The marketing tidal wave will "create enormous demand to visit,
and agents need to prepare for increased client inquiries," he
Disney will also offer sales support with training, sales kits
and collateral materials.
The Walt Disney Travel Company also released its 2002 lineup of
tour packages, which are now ready for booking. The updated
packages include Resort Magic, Discovery Magic, Deluxe Magic, and
the Grand Plan Package.
For bookings, call (800) 327-2996 or visit www.disneytravelagents.com for more information.