Disney taps Hasbro as its toy company

BURBANK, Calif. -- Under a new multiyear corporate alliance, Hasbro becomes the official toy and game company for the Walt Disney World resort, Disneyland resort and Disneyland Paris resort.

Disney and Hasbro plan to develop a 16,000-square-foot toy store at the Downtown Disney Marketplace at Walt Disney World.

Also, huge icons based on Hasbro toys, such as Mr. Potato Head, will be erected at the 5,760-room Pop Century Resort, opening in stages at Disney World starting in December 2001.

In addition, Hasbro toys and games will be featured at Disney World hotels and on Disney Cruise Line ships.

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