BURBANK, Calif. -- Under a new multiyear corporate alliance, Hasbro
becomes the official toy and game company for the Walt Disney World
resort, Disneyland resort and Disneyland Paris resort.
Disney and Hasbro plan to develop a 16,000-square-foot toy store
at the Downtown Disney Marketplace at Walt Disney World.
Also, huge icons based on Hasbro toys, such as Mr. Potato Head,
will be erected at the 5,760-room Pop Century Resort, opening in
stages at Disney World starting in December 2001.
In addition, Hasbro toys and games will be featured at Disney
World hotels and on Disney Cruise Line ships.