The Walt Disney Co. is looking to breathe
new life into its California Adventure theme park with a $1.1
billion renovation of the park.
Adventure initially cost more than $1 billion to build when it
opened in 2001. Since then, more than $100 million has been poured
into the park to create attractions such as the Twilight Zone Tower
of Terror and entertainment shows.
In the next five
years, California Adventure will receive numerous new attractions,
shops and restaurants as well as updated landscaping.
"They're going back
to the days when Walt Disney first arrived in Los Angeles [during
the 1920s]," Jennifer Liu, a spokeswoman for Disney, said. It will
definitely have an old California feel, and we're looking at the
Hollywood aspect of it."
One possible reason
for the overhaul is California Adventure's lagging attendance
figures. According to the 2006 TEA/ERA Theme Park Attendance
Report, Disney's California Adventure had the lowest-ranking
attendance among Disney's global theme park properties, with 5.95
million guests visiting the park in 2006.
That same year,
14.7 million guests visited Disneyland and 16.6 million guests
visited the top-ranking park, the Magic Kingdom at Walt Disney
World in Florida.
contact reporter Michelle Baran, send e-mail to [email protected].