Disney to pour $1B into California Adventure park

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The Walt Disney Co. is looking to breathe new life into its California Adventure theme park with a $1.1 billion renovation of the park.

California Adventure initially cost more than $1 billion to build when it opened in 2001. Since then, more than $100 million has been poured into the park to create attractions such as the Twilight Zone Tower of Terror and entertainment shows.

In the next five years, California Adventure will receive numerous new attractions, shops and restaurants as well as updated landscaping.

"They're going back to the days when Walt Disney first arrived in Los Angeles [during the 1920s]," Jennifer Liu, a spokeswoman for Disney, said. It will definitely have an old California feel, and we're looking at the Hollywood aspect of it."

One possible reason for the overhaul is California Adventure's lagging attendance figures. According to the 2006 TEA/ERA Theme Park Attendance Report, Disney's California Adventure had the lowest-ranking attendance among Disney's global theme park properties, with 5.95 million guests visiting the park in 2006.

That same year, 14.7 million guests visited Disneyland and 16.6 million guests visited the top-ranking park, the Magic Kingdom at Walt Disney World in Florida.

To contact reporter Michelle Baran, send e-mail to [email protected].

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