LAKE BUENA VISTA, Fla. -- The first DisneyQuest, an indoor,
family-oriented theme park, opened at Downtown Disney at the Walt
Disney World Resort in Florida.
Upon entering, patrons buy American Express-supplied
stored-value cards (initially paying $7 to $20), which, in turn,
are used for playing virtual-reality games in four entertainment
zones, Disney said. The cards are replenishable on site and
reportedly will become a component of tour operator packages.