DisneyQuest Opens in Florida

LAKE BUENA VISTA, Fla. -- The first DisneyQuest, an indoor, family-oriented theme park, opened at Downtown Disney at the Walt Disney World Resort in Florida.

Upon entering, patrons buy American Express-supplied stored-value cards (initially paying $7 to $20), which, in turn, are used for playing virtual-reality games in four entertainment zones, Disney said. The cards are replenishable on site and reportedly will become a component of tour operator packages.

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