SAN DIEGO -- Acting
swiftly to deflect negative impressions of scuba-dive operations
generated by the movie Open Water, the Diving Equipment &
Marketing Association (DEMA) launched a campaign to support the
dive industry and to point out inconsistencies in the film.
The trade group
represents dive destinations, equipment manufacturers, retailers,
resorts, media and training agencies that cater to recreational
divers in the U.S.
Open Water is a
thriller based on the experiences of an American couple left behind
by their dive boat in shark-infested waters off Queensland,
in the movie after the couples disappearance is speculation and
fiction, according to DEMAs executive director, Tom
He said the events
in Open Water were highly unlikely due to safety procedures in the
These procedures include a
name system used by dive boat operators to account for each diver
and emergency signaling devices worn by many divers to identify
the movie apparently are as rampant as the sharks themselves. For
example, actress Blanchard Ryan slips below the surface in her
wetsuit and with an empty air tank.
In reality, both
are buoyant and would not allow a diver to sink, Ingram said. Also,
the dive boat crew does not clean the boat until the next day,
which is when they discover equipment left behind by the missing
divers. Dive boats are normally cleaned right after the trip, so
any unaccounted-for diver would be recognized, according to
Open Water, which
debuted in 47 theaters in 19 cities Aug. 6, grossed more than $1
million in its first weekend. It was released nationwide on Aug.
reporter Gay Nagle Myers, send e-mail to [email protected].