MIAMI -- The Doral Golf Resort and Spa here is reaching out to the
The upscale property is paying 15% commission on two leisure
packages and offering an agent rate of $89. The effort appears to
be working, according to Jodi Cross, director of marketing for the
The resort blasted to agencies a fax touting the offers, which
prompted a spur in bookings, especially for the remainder of 2001,
she said. Cross said October was a difficult month for the 653-room
resort but that the "rest of the year looks good."
She said the hotel expects to finish 2001 with 70% occupancy for
the year. The resort also is in the final stages of a $75 million
face-lift, with $30 million earmarked for room renovations. Cross
said 150 units are sporting a new look and that the remaining rooms
will be finished by the end of 2002.
In terms of the group market, which accounts for 60% of the
Doral's business, Cross said groups have rebooked for 2001 and
2002. The resort has seen a rise in last-minute leisure bookings
and has been targeting the drive market.
To entice leisure travelers, the Doral created a Championship
Golf package. The nightly rate is $169 per person, double, and
valid through Nov. 20 and from Dec. 9 to 31. Components include one
round of golf with cart for each night of the stay, unlimited use
of the driving range, bag storage and a full breakfast.
The hotel's other deal is on room rates.
Agents earn 15% when they book one room for $129 and two rooms
for $169.The offer applies through Dec. 31, except Nov. 20 to Dec.
Neither program is valid for groups. The discount rate for
agents is available through Nov. 20 and from Dec. 9 to 31.
For more information, call (800) 71-DORAL or visit www.doralresort.com.