Driftwood offering agent rates of $49 per night

FORT LAUDERDALE, Fla. -- Driftwood Hospitality Management, parent company of Grand Bahama Vacations and Driftwood Vacations, knows the importance of agents.

About 80% to 85% of Driftwood's Grand Bahama Vacations business comes from agent bookings, according to Kamal Shah, managing director of Grand Bahama Vacations.

With that in mind, to introduce agents to the new Driftwood Vacations plans to Nassau/Paradise Island, the operator is offering agent rates starting at $49 per night.

When air service begins on June 14, discounted air-inclusive packages also will be offered.

Currently, the agent rate covers the land portion of packages in the summer/fall brochure.

"The biggest challenge facing Grand Bahama Island is getting people to see the destination," Shah said.

"We need to get clients and agents out [to Grand Bahama Island], as the island is relatively unknown in the marketplace," he said.

In order to get agents to the island, Grand Bahama Vacations offers an agent rate of 50% off the brochure price of packages, including air fare.

Rack rates start at $319 per person, double, for three-night plans.

The base commission for Grand Bahama Vacations and Driftwood Vacations packages is 10%, with increments added after reaching $5,000 in bookings.

The operator is updating its incentive program with details coming in September.

Also by fall, Driftwood Hospitality Management hopes to have plans for CRS bookings in place with all of the major systems.

-- Kimberly Scholz

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