ETC, Delta team for fall travel promotion

NEW YORK -- The European Travel Commission here teamed with Delta Air Lines to promote autumn travel to the Continent, producing a joint television ad that began airing in the New York area on Sept. 16 and adding links to the carrier's online airfare- and vacation-booking engines from its Visit Europe Web portal.

The 30-second TV spots, which will run for six weeks on the New York CBS affiliate, highlight both www.visiteurope.com -- which also features travel-agent locator functionality -- and Delta's flights from Kennedy Airport to Athens, Greece; Brussels, Belgium; Frankfurt, Germany; and Istanbul, Turkey.

The Belgian, German, Greek and Turkish tourist boards also are partners in the promotional push.

"We thank Delta for initiating this promotion in our most vital metro market," said Einar Gustavsson, U.S. chairman of the 33-nation ETC, in a statement.

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