NEW YORK -- The European Travel Commission here postponed its
Trans-Atlantic Travel Marketing Conference scheduled for Jan. 16,
pending further development and funding of a new marketing scheme
for the U.S.
"We have developed plans for an 'Operation Recovery' promotion
in major U.S. markets for 2002," said Einar Gustavsson, director
for the Americas for the Icelandic Tourist Board and U.S. chairman
of the 31-nation ETC. "The board wants to develop those plans
further, so that we can announce them in detail at the
A new date will be set following a board of directors meeting in
Brussels, Belgium, in mid-January.
This is the second time the ETC has postponed the event, which
was originally scheduled for Oct. 25 as a forum on the impact of
European Union's common euro currency.
Following the Sept. 11 terrorist attacks, the conference was
retooled -- under the theme "What Must Be Done to Rebuild U.S.
Travel to Europe" -- to address an estimated 30% drop-off in
"We are still very much in a crisis," Gustavsson said in a
statement. "And we know that the transatlantic industry is looking
to ETC ... for leadership and action."