NEW YORK -- The Irish Tourist Board launched a six-week promotional
campaign to spur off-season visits to Ireland by Irish-Americans.
The ad blitz, Irresistible Ireland -- Irresistible Bargains, is
running in Irish ethnic media and highlights 11 air-inclusive
packages, priced at $389 per person, double, available from nine
Valid through Dec. 7, the deals offer roundtrip travel on Aer
Lingus and from two to six nights at a hotel, farmhouse or country
home along with car rentals, golf rounds, full Irish breakfasts and
other perks, depending on length of stay.
The tourist board decided to target Irish-Americans based on
positive market history.
"They've previously responded well to our pricing initiatives,"
said a spokeswoman.
Although many ethnic travelers visit family while in Ireland,
"they are still consumers of tourism product," she added, renting
cars and patronizing hotels and restaurants.
More information is available at (800) 669-9967 or on line at www.shamrock.org.
In a related matter, the planned merger of the Irish Tourist
Board and Northern Ireland Tourist Board will be completed Nov.
Factional strife in Northern Ireland over the summer had
threatened the stability of the provincial government that had
committed to the plan.