Despite offering some of the best terrain
and conditions in the Rockies, not to mention a charming Wild West
ski town about five minutes from the slopes, Crested Butte, Colo.,
has been going through something of an identity crisis for years.
Long considered a
skier's mountain known more for its vertical pitch than its
amenities, Crested Butte underwent a transition in 2000 when Club
Med took over the hotel at the base of the main chairlift and
introduced its trademark village concept to the
Then, in 2004,
Tim and Diane Mueller, owners of Okemo Mountain Resort in Vermont,
bought the Crested Butte Mountain Resort, bringing with them an
influx of much-needed capital to upgrade snowmaking and lift
In addition, the
pair introduced a management style that has consistently earned the
resort high marks.
Florida-based Sun Vest Communities USA purchased the Club Med
facility and upgraded it in preparation for the current ski
Reflagged as the
Elevation Hotel and Spa, the slope-side condo-hotel reopened Nov.
18 under the management of CBMR.
"CBMR has owned
and operated the hotel twice before, and we are thrilled to be
managing it again," said Gina Kroft, CBMR's vice president of
marketing and sales director.
marks a change from the Club Med operation, which ran as a separate
entity from the rest of the mountain. For example, Club Med used
its own ski instructors even though CBMR instructors are considered
to be among the best in the business.
attracted to the acquisition of the Club Med property [because it
is] located at the base of the ski lifts in a fast-growing ski
resort, thanks to the Mueller family," said Herb Hirsch, a
principal at Sun Vest, adding that the configuration of
accommodations will be mostly studio suites, which will help in
keeping prices reasonable.
"Crested Butte is
the last great ski area still at very low prices, compared to
Aspen, Vail and Telluride," he said.
As the only
ski-in, ski-out, full-service property in the base area, the
Elevation Hotel is located within steps of the Silver Queen and Red
Lady high-speed quad chairlifts, said Kroft.
The hotel offers
amenities such as valet and concierge services, the Atmosphere Bar
& Restaurant, a slope-side deck with its own fire pit, 12,000
square feet of meeting facilities, a hot tub and a swimming
There are 166
guest rooms open for the 2006-2007 season. A total of 263 rooms
will be open when all renovations are done.
The next phase of
renovation will include an 11,000-square-foot spa and fitness
center, a billiards room and a large business center. This phase
will be open in time for the 2007-2008 season.
four nights' lodging, three days of lift tickets, air fare and
ground transfers. Package prices -- per person, per night based on
double occupancy, before taxes -- start at $216 for travel through
Feb. 9 and at $234 from Feb. 10 to March 19.
Hotel pays travel agents 10% commission on rates and
For more on the
Elevation Hotel, call (888) 816-7829 or visit www.elevationhotel.com. For Crested Butte, call (800)
814-8893 or visit www.gunnisoncrestedbutte.com.
To contact reporter Felicity Long, send e-mail to [email protected].