ADDIS ABABA, Ethiopia -- For the first time in its history, the
Africa Travel Association will stage its international congress in
It expects to attract 300 to 350 delegates to its 25th annual
meeting, which is set to be held here May 7 to 12.
The event will be opened by the nation's president, Negasso
Gidada, during ceremonies at the United Nations Conference
Other program elements will include a trade show with exhibitors
from all regions of Africa; a day of marketing seminars; a luncheon
honoring top-producing tour operators to Africa, and sessions
devoted to ATA business affairs.
Headlining the marketing segment will be a panel of ATA U.S.
chapter presidents in a session called Marketing Africa as the
Destination for the 21st Century.
The speakers are Marlene Melton, African Adventures, New York,
who will serve as coordinator; David Saunders, Venue International
Professionals, Washington; James Brock, Brock Travel and Tours,
Atlanta; Hemie Gibson, Universe Travel, Memphis, and Michael
Madison, Arbor Travel, Los Angeles.
May 10 is set aside as a Host Country Day. Delegates will have
the chance to tour the Jubilee Palace, the former home of Emperor
Haile Selassie, which is not open to the public.
Delegates also will have a choice of more than a dozen pre- and
post-meeting tours that will feature top tourist attractions in
Ethiopia and in nearby countries.
Michael Afedi Gizo, minister of tourism in Ghana and president
and chairman of ATA, will preside at the organization's 25th
Hegos Legesse, Legesse Travel & Tourism Consultants in New
York, is congress chairman; the Hilton International Addis Ababa is
the headquarters hotel, and Ethiopian Airlines is the official
The airline, which serves the Ethiopian capital from Newark and
Washington, is offering a delegate's fare of $750 with proof of
Registration fees cover meals, housing and activities for the
week's event. The registration cost ranges from $500 to $1,100,
depending on the housing option selected.
ATA members can register on line at
Further information about the congress and registration details
are available from Debrah Nairn at (212) 447-1926; fax: (212)
725-8253; e-mail: [email protected], and at: www.africa-ata.org.